Local and National Newspapers

The following statements is what I found in my research in my media book:

Local Newspapers have to fight hard for market share against the nationals. Most are now weekly and many belong to one of the main newspaper groups. This means that you can see a house style across many different local newspapers, and journalists may contribute stories across several regions. Most local newspapers try to keep a local identity because they know that is what their audience want. They will often mimic the layout of national tabloid newspapers to attract audiences. Many local newspapers are becoming tabloids, with a much greater emphasis on community stories and less on national stories, in order to ensure they can secure their market share with a particular, local identity in his very congested marketplace.