Sony warehouse blaze research

I looked at a couple videos for quotes from witnesses to add in my article and found a few shocking ones which I will include.

Riot Article

Eye witness report by Phoebe Alycia Georgiou

The third night of the mayhem across London, the Sony distribution warehouse was ablaze into early hours of the morning, over the Mark Duggan shooting which has caused riots. There were no injuries reported, the police as well as the fire brigade were called just before midnight to the scene in Solar Way, Enfield. Around 40 fire fighters and eight fire engines had been trying to putt out the blaze. Witnesses say the black smoked filled the air, the smell of burning fumes surrounded the Enfield area and the building collapsed. More witnesses say they had seen around 20 looters leaving the warehouse with their hands filled with goods before the warehouse was set on fire. A looter explained that "Police have too much power, and their using that power, my man didnt pull out no gun, no nuttin, they shot him for no reason" he shouted with anger about the shooting of Mark Duggan the cause of these riots. Many say the police are to blame for this and they had it coming. On Enfield high road at about 3 o'clock on Sunday the second night of the mayhem, the streets were filled with youts (local slang for 'youth} with balaclavas and hoodies. Police were already on the scene soon after 3pm but not enough to control the amount of youts present.

 more riots vans started to fill the area as well as police dogs, which youts were winding up and police horse trucks filled Enfield Tesco car park preparing the horses for the nights' events. This happened at about 8pm where police in riot gear flooded the area. The mayhem blew off when a yout bricked a police car and all the looters kicked off, I heard "G-Mantella, G-Mantella" being shouted which is the name of the highstreets jewellers. A dozen looters rushed in and taking goods, quickly disappered as more riot vans came to the scene.

 Police dogs were let into the crowd, I heard a woman shout at the youts "This is what you're doing for Mark? This is how you repay him?" she was referring to Mark Duggan. Later on into the night Enfield's retail park Comet and PC World were broken into and a yout was chased out of Comet by a police dog with the public screaming and watching. Krispy Kremes was also vandalised, youts throwing bricks at the windows while the whole A10 was filled with bricks and smashed glass. While waiting in traffic lights, a yout passed with brand new JD sports bags filled with goods as well as holding a brand new laptop box.

They were seen laughing and smiling towards in their cars at a looting friend. Yet he didn't know riot police were across the road and the police had another cat and mouse chase on their hands.

FONTS FOR MASTHEAD

Here are a few different fonts for our mastheads, which we downloaded from a font website to have more of a variety of interesting fonts. For our local newspaper we are going to have the same masthead as we want to create a symbolic masthead, so our audience can automatically recognize our masthead.

Font Research

This is an annotation of fonts that me and ismene have researched and came up with this information. The example is comic sans font as people used to use comic sans everywhere but now it is known to be a childish font and not formal and serious.

SECOND PAGE DRAFTS

Here are my drafts for my second page of my newspaper which I created on Indesign the programme which I will be using for my final piece. My chosen layout for my second page is the first draft as I like the way I set everything out and I think everything goes well together, as have the contents of the newspaper at the bottom of the newspaper would not be conventional. I want the audience to read the contents first as I would look for that in a newspaper as soon as I started to read it, because I would want to know about whats featured in the newspaper.

SECOND PAGE STYLE

The style and template I want to follow is the Metros template even though they are a national everyday paper.

Main Article photograph contact sheet

Photoshop editing differences

Raw version

Photoshopped Version

I took these photographs of the sony distribution centre the day after the fire started, as it was still up in smoke. As I planned to create a local newspaper and I wanted to include an article about the riots, I took these. I used photoshop to edit these photos to emphasis the black smoke to look more shocking, I increased the contrast and the brightness.

Photoshop editing differences

Raw version 

Photoshopped Version

This is a second photo I took and I edited it in the same way as the previous photograph.

EDITING MY PHOTOS ON PHOTOSHOP

I am using photoshop to edit my photographs and here I used curves and brightness and contrast for the photograph to stand out to my audience which may lure them in.

NEW DRAFTS MADE ON INDESIGN

Colour scheme

Here I created a colour scheme for our newspaper and made different types of red and we are going to go for the 3rd red and use it for The Enfield and then Holla will be in black.

Font ideas draft

The Photography and Design of our newspaper

"Impact versus beauty"
"Most designers will probably wish to produce a magazine that is a beautiful aesthetic object - but beauty is very much in the eye of the beholder and a subjective value that does not always work best towards particular designs. As Morrish (2003) observes, for many titles beauty is a far too static ideal and what a good designer works is impact.
This can be very evident in some of the best-selling titles in the UK, European and American markets, some of which look garish by any standards. Notions such as harmonising or selecting subtle images and logos appear to have been discarded, to be replaced by bright, neon lettering on brash, day-glo colours. And yet the designs of these magazines work - battling it out on the front line of the newsstand to attract notoriously promiscuous readers who flit from title to title each week.
Of course, when chasing mass market, the design techniques for such titles have to be loud and rather kitsch. But titles that do not seek such wide circulation will obviously wish to announce very different values in terms of design. Using more restrained colours and balanced designs, titles such as Vogue and Wallpaper* wish to indicate to both advertisers and readers that they are much classier than the tabloids. One publisher I knew would regularly read Cigar Afficionado: he did not smoke, and thus had little interest in cigars themselves, but the lush advertising and understated articles on the finer things of life appealed to the rich life-style he wished to lead ( or, equally importantly, wished others to believe he led).
'Magazine Production'
'Jason Whittaker'

Flatplans

Cover

Second Page

Plan

• Create flat plans for newspaper
• Write articles
• Plan days for photoshoots
• Create plans for adverts 

Interview questions

Here are some questions that I am going to ask my interviewees which are going to be included in my article.

1. Where were you at the time of the Enfield riot when everything kicked off?
2. How was your business effected by the riots?
3. The goods that were stolen, how much moneys worth was taken?
4. When did you hear that your shop was broken into?
5. What was your reaction when you heard about this?
6. Has the Enfield riot changed your perspective on Enfield?
7. Do you think that Enfield is a safe community and the riot was a one off thing?

Initial ideas for our local newspaper articles

• Riots 
• Papped in Enfield
• Local businesses 

We want to write about the riots in enfield, and why it happened. We want to interview local businesses who were effected by the riots and how it change them and the community. Me and Issy would like to interview rioters, and we are going to try to get in contact with a prison so we can interview prisoners who were convicted because of rioting. We would record these interviews and put the recordings on to our sound cloud, as well as including these interviews in our riot article.

We are going to include on our second page a 'Papped In Enfield' section of celebs in the area and include 'paparazzi' shots, we our going to include Fazer from N-Dubz and Wretch 32 as well as celeb look a likes being papped.

In our local newspaper we are including advertisements for local businesses e.g, cultural food shops as we want to make our local newspaper multi cultural as there are many different cultures in enfield. I am going to photograph a local greek deli,  as well as a jamaican deli.

Our Chosen Title For Our Newspaper

This is a brain storm idea for our newspaper, we were building up our ideas through this and eventually came up with our title name. Our chosen title for our newspaper is The Enfield Holla, the reason why we choose this title is because it is inviting to a younger audience. 'Holla' means talk to me later and is slang term.

Fonts

What is more, in all but the dullest magazine designs, text has to work in conjunction with other graphic elements, particularly photographs or illustrations and also colour on page.
Font size has an important part to play in page design, with larger text catching the readers eye more quickly than small text, and setting different type sizes will build up its own logic of how to read the page.
Captions, for example, will typically be in smaller font size than body text, yet by placing them in bold the readers eye will be drawn to them more quickly. Similarly, use of italics is the most common way to emphaisise text, but sometimes the use of different face such as small caps can have a more dramatic impact.
Even worse is the tendency to mix a large number of typefaces on a page-a particularly heinous crime if it is done within body text. At best, a designer will restrict him or herself to three or four different typefaces to clearly mark out separate design elements, such as headings, subheadings, captions and bossy text.

Puns

The humorous use of a word or phrase so as to emphasizeor suggest its different meanings or applications, or the useof words that are alike or nearly alike in sound but differentin meaning; a play on words. http://dictionary.reference.com/browse/pun

The Sun newspaper often uses puns for their stories, like the photo on the left is taking the 'mick' as you would say out of Micheal jackson. As he has gone out in his pyjamas they have named the story 'BANANAS IN PYJAMAS' which is saying that he is 'BANANAS', which means crazy, for going out in public with his pyjamas on.

This story is about Elton John and his husband who are known in the media to be gay. The Sun have made the headline of the story 'ELTON TAKES DAVID UP THE AISLE' this is a crude and sexual pun based on slang language. As they have got married they are turning the words into a rude sense.

As me and Issy want to create a tabloid local newspaper I researched Puns as they are mainly used in tabloid papers as you would not see puns in broadsheets as they are more formal. We would like to use Puns in our paper as it is a jokey way of connecting with our audience.

Analysis of Local newspaper

The headline uses short and emotive language 'BARBER SHOP ATTACK SHOCK", snappy words are used to catch and draw in the readers attention. The Flag has primary colours to it as well as the rest of the front cover, orange and yellow are used, this is a part of the newspapers house style. The photograph used for the main headline story is an ordinary photo of a barber shop which means an ordinary place turns into a scene of attack and this would be shocking to audiences, as the audience might even go to this barber shop. Most of the newspaper's cover is made up of adverts as thats most likely to be there main income of the local newspaper. All of the companies featured are local and the audience can relate to as they know the communities businesses. Tabloid newspapers use simple and use a restricted code of language which means anyone can read it. The main points of the story are covered within the first few sentences, as many people don't actually read the whole story and just take a glance. 

With the second page of the newspaper it is dominated by a single advert. Businesses use this as it is a cheap and effective way of advertising. As still being a tabloid newspaper Rotheraham records still uses articles which you would see in a broadsheet paper. The article 'BEWARE OF THE SUN DANGER' is a national story which has a local context. I think that the articles on the second page are more formal articles as there are many columns which common tabloid readers would want to read as they prefer easy articles to read. They use more of a factual mode of address. The article about the sun damage is an example. The article uses elaborate code language whilst tabloid papers uses a restricted code of language. I think that this article contradicts the tabloid media convention.

Our Phonecall research to Ham&High local newspaper

Here is a voice note that we recorded from our phonecall with Ham&High which is a hampstead and highgate local newspaper. Me and Issy wanted to find out their target audience and what articles are mainly featured in their local newspaper.

Our Questionaire

Possible mast head's for our local newspaper

Local Hood

The Enfield Goss

The Enfield Gully

The Gully

The Enfield Holla

I looked up on goggle what gazette means as many newspapers are named The Gazette.....etc

This is a local newspaper for Midhurst and Petworth. When i first saw this local newspaper something about it was appealing to me, this local newspaper looks more like a broadsheet paper as in tabloid newspapers they are a quick easy read even by taking a glance,but as in this paper there are long articles and not quick storys to read. The main thing that mixes up this paper towards a broadsheet and tabloid is because of the use of colour and enlarged images.  Although i do notice on the top right corner underneath the banner says £0.65, which explains the use of colour and detail. The main story is about the local bus that may stop on sundays an the community are very angry about it. This is quite a typical local newspaper story, and shows that its outside the city because of the country buses driving, So this is a good front page story as for the community of Midhurst and Petworth would deffinaitly want to read about the local buses running or not.

My main focus for my product

• Articles easy to read
• Article ideas which would appeal to my target audience
• Big pictures
• Focus group
• Test market my product
• Colour for my newspaper to stand out?
• Interesting layout for my front cover

Local and National Newspapers

The following statements is what I found in my research in my media book:

Local Newspapers have to fight hard for market share against the nationals. Most are now weekly and many belong to one of the main newspaper groups. This means that you can see a house style across many different local newspapers, and journalists may contribute stories across several regions. Most local newspapers try to keep a local identity because they know that is what their audience want. They will often mimic the layout of national tabloid newspapers to attract audiences. Many local newspapers are becoming tabloids, with a much greater emphasis on community stories and less on national stories, in order to ensure they can secure their market share with a particular, local identity in his very congested marketplace.

News Institution Research

For apart of my research I researched through my revision book for a2 and I came across these statements.


Two main newspaper institutions in this country.

• Associated Newspapers (chairman Lord Rothermere) owns the Daily Mail, the Mail on Sunday, the Evening Standard, This is London etc, as well as very many local newspapers, Teletext, GWR Radio, independent Television News and British Pathe, among other institutions.
• News corporation (which owns News International), owned by Rupert Murdoch, publishes the Sun, the News of the World, The Times, The Sunday Times and many other newspapers worldwide. It also owns Sky TV, BskyB and Fox TV, film and cable institutions.
• Other national newspaper ownership breaks down as follows:
• The Daily Express, Daily Star, Sunday Express and OK! Magazine are owned by Northern and Shell.
• The Daily Telegraph and the Sunday Telegraph belong to The Telegraph Group.
• The Independent is owned by Independent News and Media PLC.
• The Guardian and the Observer is owned by the Guardian Media Group which also owns other institutions such as Jazz FM and Auto Trader magazine.

Analysis of The Star

'The star' is one of the largest font on the paper as this signifies the importance to the audience. The masthead is in a serif font style, with distinctive flicks. The star itself on the left side at the top of the paper itself connotes importance, and power, this is the iconic symbol of the newspaper. The headline/strapline 'SAVAGED' BY POLICE DOGS", this headline uses emotive language to draw in the readers attention as this headline sounds shocking. This sort of language is commonly used in tabloid newspapers, as a tabloid mode of address is outspoken and opinionated and would usually use slang to connect with readers. A broadsheet often uses more factual and non biased mode of address. The headline is a Sans Serif font style without the flicks to connote seriousness and urgency, as they would not put this headline a elaborate style to a serious and gory story. The photographs are almost a paparazzi style as this draws in audiences, as you can tell this is the main story and 'the star' make that clear, as the photograph of wounded people are shown and the headline is bold and large. The newspaper uses two dominant, block colours which are red and blue, the colour red i think signifies importance and stands out. The front page is an easy page to have a quick read and they have made it like that for there tabloid local newspaper audiences. 

The first thing you notice on the second page is the headline which says 'POSTIE DELIVERS GOODS IN CRISIS'. Just like the front cover The Star uses slang mode of address as 'postie' is short for postman as this would appeal to there known target audience. The community would most likely know the 'POSTIE', its almost like he's the local celebrity and the reason why they have made this story the main focus of the second page, is because they know the community would want to read about the 'POSTIE'. The Star is a northern paper based in sheffield therefore the word 'postie' is the kind of language which is used by northerners which they can relate to. The article manages to get the main points in the start of the column as they use short sentences. On this second page they include weather to which follows the conventions of a local newspaper.

South London newspaper

This newspapers print is of a much better quality as the use of colour is more prominent. Unlike the Newshopper the Masthead is a royal blue colour which is shown on every issue, in a rack of newspapers the different colour scheme would immediately catch you attention and get your eye drawn to the paper.. The title is positioned in the same place as on all of the local newspapers I have looked at. The small strip of writing beneath the tile also like on all of the newspapers that tells us the price, date, website address etc that is made to stand beneath the colours and the important news article within the paper. On the right hand side of the South London Press is the “What’s inside” the newspaper, each of these small boxes of separate stories states a title, brief article information and small picture on each so you can see just by looking at the box what the article inside is about and whether or not you want to read on. The headline 'SHOT DEAD IN STREET' is shocking and would make readers interested to read the article by seeing this, the typeface for the headline is sans sherif as theres no flicks and this make the title more bold and serious. This newspaper shows a sense of cosmopolitan as there are two young people shown at the front which are from an african culture and south londoners would know that the area is very multicultural.

Eastend life newspaper

This is the east end local newspaper which appeals to the east London community. In this paper we found it more interesting as it has more of a mixed culture as there were pages which were written in Somalian and Bengolian as east London is very cosmopolitan. They also had the gay pride advertised which showed they are accepting everyone in the community. The paper also had a page on black history month which shows they promote interest to a multi culture society.

Conventions of a Local Newspaper

- A car section, with local people selling cars as classified adverts.
- Local stories.
- A property section, with local houses for sale.
- A job section advertising local jobs from all different sectors.
- Latest news from local schools
- Websites
- Classified ads.
- Crime stories around the area
- Local restaurant reviews 
- Local hotels and reviews
- Local church
- Events in the area
- Local sport events