Analysis of Local newspaper

The headline uses short and emotive language 'BARBER SHOP ATTACK SHOCK", snappy words are used to catch and draw in the readers attention. The Flag has primary colours to it as well as the rest of the front cover, orange and yellow are used, this is a part of the newspapers house style. The photograph used for the main headline story is an ordinary photo of a barber shop which means an ordinary place turns into a scene of attack and this would be shocking to audiences, as the audience might even go to this barber shop. Most of the newspaper's cover is made up of adverts as thats most likely to be there main income of the local newspaper. All of the companies featured are local and the audience can relate to as they know the communities businesses. Tabloid newspapers use simple and use a restricted code of language which means anyone can read it. The main points of the story are covered within the first few sentences, as many people don't actually read the whole story and just take a glance. 

With the second page of the newspaper it is dominated by a single advert. Businesses use this as it is a cheap and effective way of advertising. As still being a tabloid newspaper Rotheraham records still uses articles which you would see in a broadsheet paper. The article 'BEWARE OF THE SUN DANGER' is a national story which has a local context. I think that the articles on the second page are more formal articles as there are many columns which common tabloid readers would want to read as they prefer easy articles to read. They use more of a factual mode of address. The article about the sun damage is an example. The article uses elaborate code language whilst tabloid papers uses a restricted code of language. I think that this article contradicts the tabloid media convention.